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Case study · Technology business · National

A platform rebuilt for a business that wants to democratise influencer marketing.

A fast-growing social media business rewards ordinary customers for posting about the brands they love, and sells that reach to household names. Its platform had grown faster than any early-stage platform is built to. Scout rebuilt the technology, improved the delivery model and threaded AI through both, taking releases from weeks to every few minutes, halving technology operating costs and giving the business a platform that supports its growth at scale. Scout provides technology leadership as interim CTO, and runs the platform as an ongoing managed service.

The figures

What the engagement delivered, in numbers.

Weeks → minutes

Releases to live every few minutes, from one every few weeks.

Costs halved

Technology operating costs halved on the rebuilt platform.

Revenue in multiples

Revenue grown in multiples on the rebuilt platform.

Household brands

Campaigns for household-name consumer brands run on the platform.

How the engagement ran
01
Where they started

A great idea outgrowing its platform.

A fast-growing business with a clear mission and a platform built quickly to prove it. Every release took weeks, and each change carried more risk than the founders wanted. Big brands were arriving faster than the platform had been built to support, and the founders needed a senior technology leader at the table without hiring one full time.

What this shows

What this shows

The same discipline regulated organisations need, modular foundations, automated gates on every change and decisions on the record, is what lets a fast-growing business ship in minutes without breaking things.

Technology leadership and hands-on engineering together are worth more than either alone: the plan gets built, and the people who built it stay accountable for running it.

Scout works with private-sector businesses as well as public and regulated ones. The method is the same; the pace is set by the client.

“We needed someone who could sit at the table as our CTO, with investors, with brands, with the team, without hiring one full time, and a team that could act on what they found. Scout gave us both. Releases that took weeks now happen every few minutes, our technology costs have halved, and the platform has carried the business through growth we couldn’t have supported before.”

Chief Executive

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